Thursday, August 23, 2007


WHEN your airplane burns itself into a smoldering pile of goopy fiberglas-and-sheet metal on the tarmac, what do you do? I mean, OK, let's say the passengers all got out. The last one slid off the inflatable ramp 30 seconds ago.


Taiwanese airway China Airlines' answer? Send out some lackey to immediate white wash from the wreckage your logo.

Step two: sit back and say "I don't know what you're talking about."

As the article to which I linked says, that's chutzpah.

If they'd gotten away with it, I can see this working in their favor... PR-wise. But they weren't quite fast enough, and instead of being able to disown the disaster, they have tons of pictures of some dude with white spray paint trying to efface their role.

That's some well-handled crisis PR, if you ask me...

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