Wednesday, May 30, 2007

Alas, poor Yurich. I knew him. Oh wait, he isn't dead

This CNN dude thinks he knows why Apple TV is a dud.

Wait, what? A dud? It's been out for three months. Dud indeed. Two of the four bulleted point he makes have nothing to do with the aluminum box -- they deal with the iTunes Store directly. A third point is semi-valid. That is, if you don't have a "family computer" that stays on all the time and stores all your photos, sharing photos from the synced computer only sort of sucks.

The fourth point isn't a point at all, as far as I can see.
Apple TV's coolest feature is one that wasn't even intended: the screensaver, which plays an ethereal slide show of your digital photos. I guess that tops Zune's sexiest feature, which I would argue is that you can buy it in brown. Love the brown.
That's a bad thing, because...?

Once Apple starts to sell HD content through iTunes (once Internet bandwidths permit it, or a new codec is designed, or they allow you to import Blu-Ray Discs into iTunes) that problem will go away. Although he may have a point, there are a lot of hurdles there to overcome. And I wouldn't be surprised if we see Apple TV firmware updates that allow the purchase of iTunes through the box. Give the company a chance, it's busy launching a mobile phone, an operating system, and integrating new Intel chips into its computers. Sheeshes.


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